The Esurance Twitter stunt worked. ’60 Minutes’ profile on Jack Dorsey.

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition (Ad Age)

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt (Ad Age)

HLN Wants To Be The Cable News Network For The Social Media Generation (Buzzfeed)

The Innovator: Jack Dorsey (60 Minutes)

14 Powerful Social-Media Sharing Strategies You Aren’t Using (Inc)