The last one for 2014: Dark social, what knowledge workers like, Twitter cards and why libraries are important for immigrants

Last one for 2014. Hope you had a good year and have your plan for a better 2015.

Just a quick note: You might not be where you want to be. This is me encouraging you to take that first step to be where you want to be. You can’t jump there. You can’t fly there. You can’t teleport yourself there. You have to take steps to get there. The good news is that every huge success story took steps, the first one being the most important. Then the next. Don’t try to lose 50 pounds. Try to lose one. Don’t try to start a blog. Post just one entry. Don’t try to write a book. Try to write a sentence.

You can do this but you will fail if you try to do it alone. When you need support, call your supporters. If you need to cry, cry. Don’t think you are ever going to do it all by yourself because no one has ever done anything by themselves. Ever.

If I can ever help, you know my email address. jc

On to the good stuff …

Getting clarity of dark social:

“… a good chunk of what we might have called dark social visits are actually Facebook mobile app visitors in disguise. The takeaway is this: if you’re a media company, you are almost certainly underestimating your Facebook traffic. The only question is how much Facebook traffic you’re not counting. The good news is that, as of yesterday at 6 pm, Chartbeat began tracking Facebook mobile users much more effectively … The bad news is that, if you didn’t know before, it should be even more clear now: Facebook owns web media distribution.

Some of these tips should be on posters: 15 rules for communicating

Knowledge workers, especially those in the technology industry are most productive when they have large blocks of uninterrupted time.”

If you want to grow and get more popular, do this:

“We think of social media as being our newspaper delivery boy or girl – it’s the way we get our stuff to people and it’s the way in which people find things these days, so you need to get good at creating things that people want to share.” — Will Hayward, BuzzFeed

So how is your company or media company responding?

“Before we had Twitter and Facebook, the main chance for people to learn about our event was if the media covered it,” she said. “Now with social media, we cover our own story.

“(You) need to think of stories in different contexts like “What’s the waiting in line at the coffee shop version of this story? What’s the running on a treadmill at the gym version of this story? What’s the sitting at work, ready to concentrate version of this story?”

I like how they think: 5 new magazines with small circulations and big ideas

Do this: How to Use Twitter Cards to Drive More Website Traffic

Incredible photographer Mike Simons tipped me off to this story from the NYT archive. Great stuff. Only 700 words:

She kept hesitating, and he kept calling up.

I promise! I will catch the baby!

On the words of a stranger, the young mother tossed her toddler into the cold night air.

Huh, so how is that working out for you?

“At Facebook, we try to be a strengths-based organization, which means we try to make jobs fit around people rather than make people fit around jobs. We focus on what people’s natural strengths are and spend our management time trying to find ways for them to use those strengths every day.” – Sheryl Sandberg

15,000%: Percentage of total return since 1997 IPO for an Amazon shareholder.

More of this: Even a 163-Year-Old Institution Can Learn New Tricks

Narratives like this are why I follow Humans of New York on Facebook:

“But once you’ve uploaded all your information, haven’t you made yourself obsolete?”

“Absolutely not. Libraries provide a third space that is neither home or work, where people can come together and do thinking work. There will always be that need. And a third of New York depends upon the library system for not only free books, but free computers as well. This is especially important to immigrants, because you don’t have to prove anything to get a library card.”

The creator of Dilbert nails it:

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams

One last one:

“You can act like a knight even when you don’t have a horse.” – Aaron Sorkin, creator and writer of The Newsroom on HBO.