Are you on any of their lists? The Web publisher Refinery29 can now offer advertisers access to a hand-selected network of social media influencers across YouTube, Pinterest, Instagram and other platforms.
Mom Marketing on steroids: Babies don’t really need expensive leather shoes. But thanks to some strategic mom marketing, Freshly Picked’s $60 baby moccs are hot.
Put this on an index card and share when they come around: “Never interrupt someone doing what you said couldn’t be done.” – Amelia Earhart
Huh? Advertisers spent $31.9 billion on mobile ads last year globally, up 65% from the previous year, the Interactive Advertising Bureau says
In the first half of 2015, we’ve already streamed more than 1 trillion songs on the Internet, according to the latest numbers from music analytics company Next Big Sound. And that doesn’t even include Apple Music and its reported 10 million users.
Quit making fun of Buzzfeed and learn instead: In the first 6 months of 2014, the company posted a net profit of $2,748,017.
GREAT IDEA and a great name (and then they changed the name): Poachable is a company that started out with the idea that anonymous job postings are the future of hiring. As in, offer a platform that lets employees anonymously post what it would take to get them to switch companies.
Are you on this list? The Adweek Creative 100: America’s Most Inventive Talent in Marketing, Media and Tech.
This is what I am talking about: How Connecticut’s largest public media outlet worked with IDEO to reimagine its future.
You don’t say: Study credits Uber with decline in California drunk driving deaths.
Exactly why I do this email newsletter: “The only things we keep permanently are the things we give away.” — Waite Phillips, late Tulsa oil man and philanthropist
Send this to every teacher you know: On TeachersPayTeachers, some educators have been able to convert hours of class preparation into thousands of dollars, and 12 have become millionaires.
Good lede: “The best “Donkey Kong” player in the world dies all the time. It’s part of his plan. Dean Saglio, a 38-year-old real estate agent from Rhode Island, knows that the only way he’s going to break his high score (1,206,800) – again – is by taking huge risks throughout the game.”
Fun fact: For the third straight year, Robert Downey Jr. made more money than any other actor in America. His haul the last 12 months? $80 million.
PREACH: “A leadership culture is one where everyone thinks like an owner, a CEO or a managing director. It’s one where everyone is entrepreneurial and proactive.” — Robin S. Sharma
Hitting close to home for me: Consuming refined sugar can impact mood, decision making and memory. Here’s how good it can be to give it up.
Which is why I think we become a world of freelancers who all work at home or co-working places like We Work where beer is served: “I actually think every individual is now an entrepreneur, whether they recognize it or not.” — Reid Hoffman (the guy behind LinkedIn)
Productivity tricks she learned at Google: “Each week, Google employees are asked to complete something called Snippets, says Lisa Conquergood, who worked there two years. They record what they accomplished during the prior week and what they have planned for the week ahead.
‘The idea here is transparency,’ she says. ‘Anyone can access anyone else’s Snippets. If I’m interested in collaborating on a project, I can look at Snippets and see if someone is already working on the same thing.'”
I want to put “Hit 20 million users with staff of 20” on my resume: If save-for-later service Pocket had a spirit animal, it’d be the American field ant. Like the insect, the startup supports that which is many times its own size. It serves its 20 million registered users – who have saved over 2 billion articles and videos for later – with a team of just 20 employees.
In San Bernardino County, nearly one-tenth of public school students are homeless. For many, that means living in rundown motels — and coping with troubling conditions long before they get to class.
You want to enter this contest for a free virtual executive assistant (who lives in America) for a year: http://entreleadership.com/giveaway
Michael Lewis of “Moneyball” and “Blind Side” fame is one of, if not, the highest paid journalists on the planet. Why? Here’s why.
Gary Vaynerchuk says: “No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
WTF? (What’s The Future?) Consider these facts from the great Tim O’Reilly:
In San Francisco, Uber has 3x the revenue of the entire prior taxi and limousine industry.
Without owning a single room, Airbnb has more rooms on offer than some of the largest hotel groups in the world. Airbnb has 800 employees, while Hilton has 152,000.
The algorithm is the new shift boss, telling human workers when to show up and when to go home, based on real-time measurement of demand. Read more.
And now you know. So what are you going to do about it?