Reinventing advertising, using the elements of story for marketing, Nike vs. Adidas and why Linkedin is so important

Some things worth your time …

All the cool kids are using it: Slack.

Using the software, much of a company’s interaction takes place in lively group-chat “channels,” which replace those endless reply-all email chains that have become a bane of modern corporate life.

So true: “It’s not that I’m so smart, it’s just that I stay with problems longer.” — Albert Einstein

Inspiration for those who have a book in their head: The story behind the movie “The Martian”

And another good telling of it.

Forward to the editors: “Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it.

The answer is to improve advertising, to make it consensual, and then to reconsider the fundamental business model of mass media. That’s what I will start to do here.”

I have become a huge fan of Donald Miller. He’s a writer who is now into marketing using the elements of story.

He makes you rethink your marketing in his StoryBrand conferences. I hope to make one in 2016.

Here is a taste: “Brands with raving fans position their customer as the hero.

Gatorade, for example, positions their products as tools their customers can use to win the day. Notice the subtlety there? Gatorade doesn’t come along and win the day. The athlete wins the day, with the help of Gatorade.

Old Spice does the same, as does Coke and Mercedes Benz.

Barack Obama didn’t position himself as the hero in the story, he positioned the American people as the hero and himself as the guide. Mitt Romney positioned himself as the hero and lost.

But what does this have to do with you?

Well, take a look at your marketing collateral and ask yourself: is it about you or is it about your customer?

If your marketing talks endlessly about yourself and not enough about the needs, problems and desires of your customer, you’re likely losing in the marketplace.

Cut the clutter out of your marketing collateral. It’s a mistake to talk too much about yourself. List the problems your customers have and list the solutions you can provide.

The story is all about them, not you.”

Instead of standing, why not lie down while you work? This desk lets you do both.

Please share with State Fair officials nationwide: How Starbucks is making standing in line disappear.

Why Twitter is so important right now to save TV, and why I believe we will all watch TV on Twitter if Twitter was smart.

Please be around before my daughter is old enough to drive: An update on how close we are on driverless cars.

Pinterest has found that allowing customers to shop on its pages is a very, very profitable idea.

Stat of the month: “As it stands, about 12% of digital readers generate 90% of the Times’ digital revenue.”

Inside the battle between Nike and Adidas: “Within minutes of their release, the initial 9,000-pair run of $350 Yeezys has vanished from stores around the country, and the average price on resale sites is $1,500, with some profiteers asking as much as five grand.“

Weird: This photographer removes our phones from his photos to show us how addicted we are.

ESPN.com had 94.4 million unique visitors in September. The most popular stories? Fantasy football. The top story was “Free-agent finds for week 3: Matt Jones, Dion Lewis at the top” with 7 million page views. Seven of the 10 most popular stories was on fantasy football.

Why I try to explain you need to be on it as much as Facebook: LinkedIn’s Plan for World Domination

If you want help to not text and drive, since a new law in Oklahoma started today, here are some options.

From Amy Poehler’s book “Yes, Please.” Someone shared this with me and I think it’s worth sharing:

“Treat your career like a bad boyfriend. Here’s the thing. Your career won’t take care of you. It won’t call you back or introduce you to its parents.Your career will openly flirt with other people while you are around. It will forget you birthday and wreck your car. Your career will blow you off if you call it too much. It’s never going to leave its wife.Your career is (having sex with) other people and everyone knows but you. Your career will never marry you. (…) If your career is a bad boyfriend, it is healthy to remember you can always leave and go sleep with somebody else.”

“Now, before I extend this metaphor, let me make a distinction between career and creativity. Creativity is connected to your passion, that light inside you that drives you. That joy that comes when you do something you love. That small voice that tells you, ‘I like this. Do this again. You are good at it. Keep going.’ That is the juicy stuff that lubricates our lives and helps us feel less alone in the world. Your creativity is not a bad boyfriend. It is a really warm older Hispanic lady who has a beautiful laugh and loves to hug. If you are even a little bit nice to her she will make you feel great and maybe cook you delicious food.”

Getting the news to everyone, not just the wealthy: People with lower incomes have just as much of an appetite for information, but few media outlets keep them in mind. Can that imbalance be fixed?

Figures:

1995: Top 15 internet companies worth $17 billion

2015: Top 15 internet companies worth $2.4 trillion.

Hoodline, which covers 24 neighborhoods throughout San Francisco, says its granular coverage makes it stand apart.One secret? They use Slack.

In Tulsa so far this year, 29 miles of copper wire has been stolen from Tulsa streetlights. Cost so far? $191,000.

The Mets didn’t just lose the World Series. It also loses $1.19 million a year, because the team still has not paid off the salary of Bobby Bonilla, who was cut from the team in 2000.

I have a feature in the new T. Magazine, where I interview successful people as answer how they got to where they are. The first one is now online. I interviewed the King of Tulsa, who brought Tulsa’s downtown back from the dead.

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