Mullet wigs, modern love, micro units and how mass shooters get their guns

I hope that the first 18 days of 2016 find you searching for more and for less. After a family meeting we decided to let some stuff go. The Purge has felt good. My childhood from elementary school to college now fits in three small tubs.

And now to the things to read and thoughts to consider …

I like how Bloomberg didn’t let a big story just go away, but instead picked up a shovel and dug: The CEO paying everyone $70,000 salaries has something to hide

Remarkable. I was at Sun and Ski Sports a week before Christmas and saw three people ask about the Yeti 20-ounce tumbler, which can keep ice from melting for like 10 hours. “We sold everything we had and ordered multiple times. We sold $10,000 worth of them last week.” That’s $10,000 worth in Tulsa. At one store. I asked twice to make sure what she said wasn’t wrong. The wife loves hers.

Did you know: Just 158 families have provided nearly half of the early money in campaigns to capture the White House. I love the lede of the story: “They are overwhelmingly white, rich, older and male, in a nation that is being remade by the young, by women, and by black and brown voters.” And the presentation of this story is so not what you think it would be. This is why the NYT is great.

Take note: The 4 trends that will change the way we work by 2021

“Mullet wigs change everything.” – Chris Sacca (@sacca)

Got to get a handle on this: How giving up refined sugar changed my brain.

Look at that: The NYT offered its top 100 stories by total time spent reading them. No. 1 story? Should you have a big or small wedding.

But look at the topics at the top of the page that people wanted to stay with: Love, Death, Modern Love, Wisdom, Inequality, Terror, Justice and Rights, Culture Crash, Personalities and Escape. Those would make interesting headers on top of your newspaper pages.

App you might like: If you are a magazine reader, Texture is a new app that is the Netflix of magazines. Cheap monthly fee and you can read all he great magazines in e-edition format, including Vanity Fair and the New Yorker. Check out the free trial.

“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” — Giorgio Armani

THIS is the future. And it’s not just for Millennials. This Gen Xer wants in:

In a new model of living, residents will have their own “microunits” built around a shared living space for cooking, eating and hanging out.

I would do this: This billionaire sold his company — then gave his employees $85 million

Han Burgundy. The person who thought of this is someone I want working for me 24 hours a day.

A good quiz to take: How much the government really costs you

Did you know: Starkiller was the original last name of Luke Skywalker. Star Wars was originally titled “Adventures of the Starkiller, Episode One: The Star Wars.”

This is when advertising is storytelling. Guest appearance by Kevin Durant.

The sports media market: 750 people applied for a PR job for the Nashville Predators. The salary was $32,000 a year. – @darrenrovell

“It doesn’t matter how much we know. What matters is how clearly others can understand what we know.” – Simon Sinek

THIS: “We keep sending more and more messages trying to reach people … But we mostly just get busy signals.”

Incredible journalism: How mass shooters got their guns.

This hits me in my core: “Ninety-nine percent who don’t take risk are working for the 1 percent who did.”

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