If you want to bend the culture you can do that through your media.
Not everyone will change their mind in one day. But no revolution happened in one day. It took decades to get smoking out of airplane flights.
But if you don’t know that you are a media company, you need to. Because you have thoughts and feelings. Sharing them is one thing. The magic happens when you care. When you reach out. When you push. When you decide to connect the dots for the group.
Get your domain. Make a website. Make social media work for you, not the other way around. Pick your spots. Care. Share. Push. Connect. Inform. This only works if we help each other. That is the true root of revolution.