Compliance technology firm Vanta this month began hiring for a head of storytelling, offering a salary of up to $274,000, according to a WSJ story. It also mentioned that military financial-services company USAA is hunting for its fourth staff storyteller, less than a year since it hired its first. The National Wild Turkey Federation’s Midwest chapter is looking for its third.

I thought AI was going to do all of that? That’s what I kept reading in too many articles to link to.

I’m filing this stat under the death of human intelligence is is greatly exaggerated. That doesn’t mean that I am not for some low level of AI assistance – you could say spell check is an elementary version of AI – but I think we like our communication to come from well informed and thoughtful humans who know how to put a sentence together when we can get it.

That is why a content strategy is as important as a business strategy. Telling AI to dream up a bunch of stories for your brand might introduce some hallucinations you can’t afford.

Schedule a 30-minute free call or in-person meeting at my downtown office to draft the beginning of a new chapter for you, your business or nonprofit organization. Let’s meet and find the stories that resonate to grow your business.